Search trends offer some clues to consumer mindset on olive oil.

When it comes to seeing what the world is thinking, there's no bigger window than Google, which processes nearly 3.5 billion searches every day – or about 1.2 trillion searches per year.

So it makes sense to look at the data on Google queries related to our category to see what trends might emerge, no?

You can burn a few hours like I did today only to find people are as confused as ever about our simple product. But at least they're curious.

Here's how Google sees the level of interest in olive oil-related search terms over the past five years. Notice the bump in March, 2020 when we went into lockdown and more people began paying closer attention to the foods they prepared at home.