America's largest olive oil producer goes rogue.

I hesitated to follow up an April post on California Olive Ranch (COR) with another one on the company, but come on.

You might recall the opposition among California producers over the marketing of imported oils under the California Olive Ranch brand.

Critics of the company say most consumers don't know they're buying imported olive oil when they choose one of COR's Destination Series products. The California Olive Oil Association enacted rules to reject COR, who essentially responded: We don't need you anyway.