In the 10+ years since starting Olive Oil Times, I have overseen the publication of (by today's count) 3,523 articles on the topic.

OOT serves as an information hub for a $15 billion industry. Researchers tell us about their latest findings; entrepreneurs inform us on their startups; producers share their challenges and triumphs; marketers flood us with their press releases.

And while I've often shared opinions in those pages, they were always within the editorial restrictions of news journalism serving a general audience.

I wanted an informal outlet to share my observations and ideas with insiders – those of you committed to the advancement of an ancient industry always struggling to reach its potential. is a place to share fresh ideas and meaningful dialogue. Join me in an off-the-record discussion of new insights, market intelligence and unconventional reflections to shed new light and move forward.

- Curtis Cord